With 10 unique seed brands spread across the midwest, Bayer’s Regional Brands was always about finding design and copy efficiencies. Instead of one website, we created 10 sites. 10 seed guides. 10 social accounts. To create one campaign that would resonate – we knew we couldn’t rely on a template – we needed regional authenticity.

To capture each brand, we traveled over 3000 miles by rental car for two weeks meeting farmers, dealers, agronomists and field reps. Whether you’re in Nebraska, Iowa, Indiana Illinois, Minnesota, Wisconsin, Missouri, Michigan, North Dakota or Maryland – there was one reason to choose Regional Brands: It’s better to buy seed from people you know.

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