There’s no better way to generate authentic, local market enthusiasm than by empowering a “magenta nation” of employees to evangelize the brand on social. To amplify their voice, we gave them a way to create their own personalized content – with a photo editing app stocked with hundreds of fun on-brand and geotargeted filters, frames and stickers.

 

 

 

 

 

App Store

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UX

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Content

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Use

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